Links & Resources

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Here is a list of relevant and topical blogs, websites and tools that will keep you in-the-know on social media news, info and trends.

Suggested HBR Readings from Bree's Email:

There are a number of online articles from the Harvard Business Review that, while not required, are highly recommended:

Blogs:


CHRIS BROGAN (Social Media Expert and Speaker)
http://www.chrisbrogan.com/

JASON BAER (Author of THE NOW REVOLUTION)
http://convinceandconvert.com

GROUNDSWELL BLOG (Social Applications and Technology)
http://forrester.typepad.com/groundswell/

CLAY SHIRKY (Communications and Internet Theory)
http://www.shirky.com/weblog/

CHARLENE LI (Business of Social Media)
http://www.charleneli.com/blog/

AVINASH KAUSHIK (Social Media Analytics)
http://www.kaushik.net/avinash/

OLIVIER BLANCHARD (Social Media Expert and Speaker)
http://thebrandbuilder.wordpress.com/

Websites:


MASHABLE
https://mashable.com/

TECHCRUNCH
http://techcrunch.com/

READ WRITE WEB
https://www.readwriteweb.com/

GEEKWIRE
http://www.geekwire.com/

ALL THINGS D
https://allthingsd.com/

SOCIAL MEDIA TODAY
http://socialmediatoday.com/

SOCIAL MEDIA EXPLORER
http://www.socialmediaexplorer.com/

SOCIAL MEDIA INFLUENCE
http://socialmediainfluence.com/

SOCIAL MEDIA EXAMINER
http://www.socialmediaexaminer.com/

Tools:


KEN BURBARY: LIST OF SOCIAL MEDIA MONITORING TOOLS
http://wiki.kenburbary.com/social-meda-monitoring-wiki

ONEFORTY: HOW TO EVALUATE AND COMPARE SOCIAL MEDIA TOOLS
http://oneforty.com/blog/how-to-evaluate-and-compare-social-media-tools/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+onefortyblog+%28oneforty+blog%29

ONEFORTY: 20 QUESTIONS TO ASK TO FIND THE RIGHT SOCIAL MEDIA MONITORING TOOL
http://oneforty.com/blog/social-media-monitoring-tools/

SOCIALMEDIA.BIZ: TOP 20 SOCIAL MEDIA MONITORING TOOLS
http://www.socialmedia.biz/2011/01/12/top-20-social-media-monitoring-vendors-for-business/

SOCIALMEDIA.BIZ: 7 TOOLS TO MONIITOR YOUR COMPETITORS TRAFFIC
http://www.socialmedia.biz/2011/01/10/7-tools-to-monitor-your-competitors-traffic/

JASON BAER: FREE SOCIAL MEDIA TOOLS
http://www.convinceandconvert.com/free-social-media-worksheets/

RISDALL GROUP: HOW TO SET UP YOUR SOCIAL MEDIA MONITORING TOOLS
http://risdall.com/listen/RMGSocialMediaListeningDashboard.pdf

HUBSPOT INBOUND MARKETING SOFTWARE
http://blog.hubspot.com

Other Resources:


JONAH BERGER AND KATHERINE L. MILKMAN: WHAT MAKES CONTENT GO VIRAL?
http://marketing.wharton.upenn.edu/documents/research/Virality.pdf

DR. GIORGOS CHELIOTIS: SOCIAL NETWORK ANALYSIS
http://www.slideshare.net/gcheliotis/social-network-analysis-3273045

GOOGLE PLUS BOX RANKING FACTORS REPORT
http://www.conversationmarketing.com/2012/02/google-plus-box-ranking-factors-report.htm

OVER 100 INCREDIBLE INFOGRAPHIC TOOLS AND RESOURCES (CATEGORIZED)
http://dailytekk.com/2012/02/27/over-100-incredible-infographic-tools-and-resources/

ALTIMETER GROUP, JEREMIAH OWYANG: Social Business Readiness: How Advanced Companies Prepare Internally
http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare

ALTIMETER GROUP, JEREMIAH OWYANG: The 8 Success Criteria For Facebook Page Marketing
http://www.slideshare.net/jeremiah_owyang/the-8-success-criteria-for-facebook-page-marketing

PEW INTERNET & AMERICAN LIFE PROJECT: Reputation Management and Social Media
http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Reputation_Management_with_topline.pdf

PEW INTERNET & AMERICAN LIFE PROJECT: THE INTERNET'S ROLE IN CAMPAIGN 2008
http://www.pewinternet.org/~/media//Files/Reports/2009/The_Internets_Role_in_Campaign_2008.pdf

ANDY SERNOVITA: SOCIAL MEDIA ETHICS
http://vimeo.com/4779885

DELL'S PERSPECTIVE ON HOW TO ENGAGE IN SOCIAL MEDIA
http://www.slideshare.net/dellenterprise/how-to-engage-in-social-media-a-dell-perspective/download

CISCO SOCIAL MEDIA PLAYBOOK: SHARING BEST PRACTICES
http://www.scribd.com/doc/33518678/Cisco-Social-Media-Playbook-Best-Practice-Sharing

SOCIAL MEDIA OUTLOOK 2011 FROM eMARKETER, A WEBINAR
http://www.emarketer.com/docs/webinars/social_media_outlook_2011_01_20_11.html

THE RISE OF THE NETWORKED ENTERPRISE: WEB 2.0 FINDS ITS PAYDAY
http://uwsmb.wikispaces.com/file/detail/McKinsey+Study+2010.pdf

HBR: THE NEW CONVERSATION: TAKING SOCIAL MEDIA FROM TALK TO ACTION
http://uwsmb.wikispaces.com/file/detail/16203-hbr-sas-report-r3.pdf

BRIAN SOLIS AND THE VOCUS GROUP: INFLUENCER GRUDGE MAP STUDY
http://www.vocus.com/social-media/influencer/what-makes-an-influencer.pdf

SOCIAL MEDIA STUDIES 2009-10
http://www1.umassd.edu/cmr/studiesresearch/socialmediastudies0910.cfm

BEYOND SOCIAL: READ/WRITE IN THE ERA OF INTERNEThttp://www.readwriteweb.com/archives/beyond_social_web_internet_of_things.php
ENGAGEMENTDB: THE MOST ENGAGED BRANDS
http://www.engagementdb.com/Report

HOW TO MEASURE ONLINE INFLUENCE
http://mashable.com/2009/03/02/measuring-online-influence/

TIFFANY SHLAIN: WHAT DOES IT MEAN TO BE CONNECTED IN THE 21ST CENTURY?
http://www.youtube.com/watch?v=p0yA1xjnQbk

HOW TO BUILD SOCIAL MEDIA EDUCATION FOR YOUR COMPANY
http://news.yahoo.com/s/mashable/20110118/tc_mashable/how_to_build_a_social_media_education_program_for_your_company

NETNOGRAPHY: THE MARKETER'S SECRET WEAPON
http://uwsmb.wikispaces.com/file/detail/Netnography_WP.pdf

INFLUENCE AND PASSIVITY IN SOCIAL MEDIA
http://www.scribd.com/doc/35401457/Influence-and-Passivity-in-Social-Media-HP-Labs-Research

R2INTEGRATED: SOCIAL MEDIA MARKETING SURVEY
Lack of Time, Resources Greatest Hindrance to Social Media Marketing
http://www.r2integrated.com/LinkClick.aspx?fileticket=54H54fg3NsE%3d&tabid=2153

71 TOP ONLINE CUSTOMER COMMUNITIES: THE BIG LIST
http://bit.ly/i1UNL6

SOCIAL MEDIA (FINANCIAL SERVICES)
http://uwsmb.wikispaces.com/file/detail/Social+Media+%28Financial+Advisor%27s%29.pdf

DON'T ABANDON YOUR COMPANY BLOG (BANYAN BRANCH)
http://banyanbranch.com/social-blog/your-company-blog-is-where-you-tell-your-story-don’t-abandon-it/